Photographers - Book more seniors and save money on marketing!
Instantly download the Facebook Marketing Tutorial Video and start booking seniors in hours!
Learn how Rod Evans booked 70 seniors for $70 using Facebook. Over 110 minutes of comprehensive video training for only $129.
Facebook Marketing Introduction
Sample of the screen capture portion
Frustrated? Direct mail not working any more?
Let me share with you the best kept secret - the new marketing model. Here's what other photographers don't know: social network marketing is the new business marketing model. Book more for far less! I mean a lot less! There is a time commitment to learn the finesse of social marketing and how to integrate it into your business, but my training video will save you hundreds of hours of learning and get you booking seniors in hours!
What is social network marketing and how can it benefit your business?
This is by far the most confusing and most important concept. Understanding the social and viral aspects of this form of marketing is difficult. Everyone says GET ON FACEBOOK but they never tell you how to market, how to be involved, and how to gain business by building specific goals. Together with a plan and understanding, you will discover how to gain more business.
Social network marketing means connecting with customers in their world. It means more informal communication. It means being more accessible to your clients. You must be willing to give your social network something they want. It is interactive, inexpensive, and EFFECTIVE! I will teach you how to add it to your existing marketing campaign and save you money.
Facebook IS social network marketing
Take advantage of the connections built into Facebook to easily reach hundreds or thousands of customers in your target market. Connect with them in their world, share photographs of their friends, and make it easy for them to reach out to you.
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Compare old marketing methods vs the new model |
direct mail |
your website |
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| Cost to market? | $1000s | $100s | very little |
| 1000s of your potential customers alerted when you post an image? | ![]() |
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| Easy for clients to connect with you personally? | ![]() |
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| Marketing on a site where they spend 30 minutes a day anyway? | ![]() |
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| People subscribe to be your fan and ask you to market to them? | ![]() |
maybe | ![]() |
| Allows you to see hobbies/interests of your clients? | ![]() |
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| Insights to help you create better images based on knowing client's personality before the session? | ![]() |
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Myths
- You can't connect with teens.
- You need more mailings.
- You have to spend more money.
- You are too old to learn.
Truths
- Using Facebook will save you money.
- Using Facebook will get you more involved with local teens.
- Anyone can learn how to use Facebook.
- This tutorial has information for everyone - from beginners to advanced web marketers.
The new proof book on steroids
One of your photos can be seen by thousands of teens! For free! Not to mention the free peer testimonials through comments. I can't imagine a more powerful promotional tool.
Sound too good to be true? It's not! Here's why Facebook works:
- teens in your area are spending over 30 minutes on Facebook each day
- Facebook is viral - images and comments get spread to hundreds or even thousands of potential customers
- there are 250,000 new users daily
- it's the #1 photo sharing website in the world - twice as popular as #2 and #3 combined
- it's the #4 most popular website in the world
It's almost like Facebook was MADE for photographers to use for marketing
I can't think of another social network that is more effective for the photographic industry. Add it all up: the #1 photo sharing site, your target market's favorite website, free peer testimonials, cheap targeted advertising. How can you afford to miss out?
In this tutorial, I will teach you exactly:
- how to set up a professional profile page
- how to structure your business page with offers, easy-to-book sessions, and advertisements
- how to set up a group where members are involved, interested, and excited
- how to harness the power of the news feed feature
- how to post status updates that help you book sessions
- how to create advertising that is specifically targeted to your market by age, city, and gender
- how messaging on Facebook can book you sessions
- how events can promote your studio
- how to add photos that display your work using the viral power of Facebook
- how to add videos and how popular they can be
- why comments on your photos and videos are like gold
Here are the titles of the video lessons in this tutorial:
- Chapter 1 - Facebook Overview ~ 21 minutes
- Chapter 2 - Facebook Basics ~ 12 minutes
- Chapter 3 - Basic Setup ~ 16 minutes
- Chapter 4 - Managing the News Feed ~ 10 minutes
- Chapter 5 - Setting up a Page ~ 8 minutes
- Chapter 6 - Setting up a Group ~ 1 minute
- Chapter 7 - Advertising on Facebook ~ 9 minutes
- Chapter 8 - Strategy Walkthrough ~ 9 minutes
- Chapter 9 - Turn Fans into Clients ~ 7 minutes
- Chapter 10 - Strategy ~ 6 minutes
- Chapter 11 - How to Behave ~ 6 minutes
- Chapter 12 - Conclusion ~ 2 minutes
- Chapter 13 - The Force ~ 5 minutes
- Total Video Length ~ 113 minutes
I have done all the work so you don't have to
I have spent a huge amount of time making this tutorial informative, easy to understand, and easy to apply. NO large investments, NO cheesy campaigns, NO mass spamming. In PLAIN English, I will explain all of the necessary elements needed to create your own successful Facebook campaign to meet your goals and book more sessions.
Overwhelmed?
It takes time and education to create a successful Facebook marketing system. I can help! Make sure you get good advice: be a guest in their community, have a presence on the web. But be careful; you may be kicked off of Facebook for being too aggressive. Let me teach you how to behave and how NOT to behave on Facebook.
"Rod, how did you do it?"
I have been in business for 14 years and have never experienced such phenomenal marketing results for such a small investment. I wish I had used this 3 years ago; I would have saved thousands of dollars and had way more business. If you are not using social network marketing you are behind the times. It is time to start TODAY (or even yesterday if that were possible)!
I could never get as much business as I wanted no matter how much I tried until I discovered Facebook from my teenage daughters. After investing hundreds of hours understanding the marketing potential and learning the viral and advertising opportunities, I revolutionized my business marketing model to convert to social network marketing - a more effective and less expensive marketing model.
I don't know if it will work for you. It depends on your region and how much attention you give to Facebook. You must work on it a little bit each day. If you want success it takes effort on your part. For me, the results were absolutely AMAZING. Let me show you how I did it.
Do it right or don't do it at all!
If you think this is like putting up a website that you can ignore, you are dead wrong! Growing your social network takes time, attention, and tact. Set it up right and you will see results in days.
Now's your chance to learn my breakthrough secrets for Facebook marketing to seniors without using any direct mail!
 
What others are saying
The best investment I have made this year. This is pennies on the dollar for the business it will generate. I think the best thing about it is the easy to understand terms of using Facebook. Computer lingo simplified! THIS ROCKS! -Gary Weitzeil
I'm only on part 2 and I'm MOTIVATED to get it going full-bore like never before!! Thanks Rod for this tutorial! Not only instructional but also MOTIVATIONAL!!! Thanks again! -Keith Branch
Holy Smokes! I just finished part 2 and I am already pumped! Rod... Dont sell this to ANYONE! If you do, then EVERYONE will know how to do this! I want to be the ONLY one with this information :) Seriously though.... I keep delaying learning this stuff cause it seemed such a daunting task... But you've made it learnable and I will begin first thing in the morning to develop our Facebook presence! -Keith Trammel
Well Rod...you've done it. You've taken a task for us "elderly" photographers in this tech savvy client world and made it dummy proof. After studying your materials we had our facebook page up and running in no time. It did not take long for the "viral" aspect of of it to start working by inviting clients to our page. We make sure we are taking care of facebook each day and working the system you have so clearly laid out. If you have not invested in this system...you are wasting valuable time getting in on the fun of Facebook. -Frank Donnino
Thanks Rod for this video, you make things very clear. After one week we have 22 "fans" and signed up 7 models without running the ad yet. Every time Rod speaks on a subject, it is well thought out, clear and innovative. Look forward to what you are coming up with next! -Kirk Duit
You have a way of instructing that is fresh, fun, and easy to follow. -Brandon Mulnix
Rod's program is awesome! He got me started on the right track with how to structure my Facebook for maximum marketing impact. I'm running ads and getting business for next to nothing! It's great! Thanks to Rod's advice I now have over 2180 friends, with 646 in my Sr Portrait Group and almost 100 in my new group that markets to stay at home moms. You got to get this 411 and get on Facebook ... or don't and tell them to add me as their friend. Rod rocks!!! -Sam Smead
Among all of your other gifts, explaining detailed things in an "easy-to-understand" way was so helpful to me during your FB seminar. Many Many thanks! - Eileen White
Thank you so much for taking on this project. Without much info on "Facebook" I would have been fumbling around on my own for who knows how long. It's good to have a guide and avoid the possibility of being BLOCKED for spamming, like more and more people are experiencing. This will allow me to get way ahead of my competition. I know they're not using this tool in the way you have described. Combining this with a great Senior Model Program will put us way over the top. -Jack McBee
Evans' detailed explanation of how to use and not use Facebook is the best I have ever heard. I thought I was the Facebook master until I heard Rod. I actually created a FB ad while in his class and had two senior bookings before I got home. You have to listen and act now on Facebook... -Jeff Richardson


